Reinventing its core values of relaxed, uncomplicated yet sophisticated femininity, J.Jill's prototype design provided a sleek environment to showcase merchandise.  Merchandise classifications are defined through separate alcoves, each containing a cohesive story aligning marketing collateral with compelling merchandising. Iconic brand elements were updated through a palate of warm and cool neutrals juxtaposed against varied textures. In my role,  I lead company leadership through the prototypical design process, collaborating with the design firm, overseeing & scheduling production of drawings by consultant architectural, lighting and engineering firms, testing, securing approvals and purchasing visual merchandising, fixturing and FF&E elements. Frequent sight visits and responses during construction ensured design intent was functional and well executed.